A Tale of Extremes
Exponential Returns: A successful project that achieves business adoption​ delivers multiple times over.
Exponential Loses: An unsuccessful project isn't just about the millions of unexpected cost and the additional years spent in development, you also lose customer loyalty and market share.​
We've seen it all - and are here to help you avoid the pitfalls.
Profitability Through Consumer Insight
Client is able to recapture $2-5MM from the bottom line after a shift in their segmentation model unlocks a new perspective on when and why customers purchase the way they do.
Weakest Link Unblocks Millions
Ability to analyze profitability across the full product lifecycle highlights a single process which is unknowingly the biggest sabotage to profit. One simple fix (that no one suspected) recaptured $5-7M in profit.
Timing is Everything
Client spent 2 years fighting with data quality, failing to deliver on basic reporting after missing key requirements in the data pipelines - making reconciliation of real-time updates impossible.
Fear of Abandonment
Out-of-the-box optimizer tool was leveraged to personalize journeys across multiple customer groups. After engagement tanked, full analysis found that overfitting had created large gaps and key customers hadn't received messaging in months.