Hitting the Wrong Target

The importance of choosing the best problem to solve (use case).

A specific and intentional use case that fully aligns to profitability is the foundational element of success. You can only be as successful as the upside opportunity in the use cases you chase.

This isn't just about buy-in and strategic alignment.

When you put AI and ML behind an objective and let it go, you need to be sure that you are free from unintended consequences.

• We've seen customer groups abandoned

• We've seen discounts fall below any reasonable threshold

• We've seen volume win over profit and upset the entire financial structure

All cases were ones that made sense on paper, had business enthusiasm and buy-in and cost months to develop. Successful launches quickly turned into dropping (not improving) quarterly performance. Projects trashed, trust lost, new investment dried up. Meanwhile, a truly profitable problem remains overlooked and unsolved.

Contact Us now to get us looped in early!